Most giveaways ask you to buy something, tag a friend, or leave a comment. The Dash Gordon Foundation and Sole’d Out Sneakers decided the price of entry should be something better: an actual act of kindness.

Here is the challenge. Record yourself doing a random act of kindness somewhere in your community. It does not have to be big. Pay for someone’s coffee, help a neighbor carry something in, shovel a driveway, whatever kindness looks like where you are. Tag Dash Gordon and Sole’d Out Sneakers in the video, follow both pages, and share the post.

One winner walks away with a brand new matching pair of Jordans, courtesy of Sole’d Out Sneakers, a local business that believes in supporting the same causes the Foundation does.

Entries are due by September 30, 2026.

It is a small ask with a real point behind it. Kindness should not need an audience or a prize to happen, but if a pair of Jordans gets a few more people looking for a reason to be kind today, that is a trade the Foundation and Sole’d Out Sneakers are happy to make.

See the original announcement on Facebook.